-- Invenda Group AG remains steadfast in its commitment to the highest standards of consumer privacy and data transparency. In light of recent discussions surrounding smart technologies, we wish to clarify the function of our audience analytics feature and the privacy-first principles that guide its operation.
The purpose of this feature is to provide anonymized audience analytics for digital out-of-home (DOOH) advertising. It functions by processing images in real time for a matter of milliseconds to estimate aggregated demographic data—such as approximate age group or gender. This process is entirely anonymous, conducted locally on-device, and does not involve facial recognition, identification of individuals, or the storage or sharing of any images.
As of March 2024, all Invenda-powered smart vending machines include clear and prominent informational notices. These notices are designed to ensure users are fully informed about the nature and purpose of any data processing prior to engagement. This reflects Invenda’s continued alignment with global data protection regulations and privacy standards, including FIPPA, PIPEDA, and GDPR.
In early 2024, Invenda enhanced its platform by transitioning to a new global technology partner specializing in privacy-first audience analytics. This move reflects our proactive efforts to continuously improve data safeguards and ensure the responsible deployment of AI and digital media technologies.
“Our priority is, and always has been, the responsible and transparent use of data,” said Jon Brezinski, CEO of Invenda Group. “We are proud to deliver innovative, AI-powered solutions that uphold consumer trust while helping brands better engage their audiences.”
About Invenda Group AG
Invenda Group AG is a Swiss technology company transforming automated retail and digital out-of-home (DOOH) advertising through its proprietary AI-powered platform. Invenda’s solutions connect and automate smart vending machines, micro markets, and digital screens—enabling operators and brands to optimize performance, gain real-time insights, and drive new revenue streams through location-based commerce and targeted engagement.
Headquartered in Alpnach, Switzerland, Invenda operates globally with offices in Berlin, New York, Miami, Hong Kong, Sofia, and Novi Sad. The company supports deployments in over 22 countries and partners with global brands including Mars Wrigley, Coca-Cola, Selecta, and Valora.
For more information, please visit: www.invendagroup.com
Contact Info:
Name: Invenda Group
Email: Send Email
Organization: Invenda Group
Website: http://www.invendagroup.com/
Release ID: 89162831
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