The Once Mindful Dating App Elevates Audience Engagement With Paris La Defense Arena Partnership at the Black Eyed Peas on Saturday, April 20, 2024

Xeanco Limited proudly announces its brand activities in Paris La Defense Arena for its dating app Once, at the concert of Black Eyed Peas on Saturday, April 20, 2024. This event aimed to entertain the hip hop music fans audience with a unique experience of the mindful dating world.

Once Entertains Black Eyed Peas Fans at Paris La Defense Arena

As one of the official experiential partners of Paris La Defense Arena, Once is enhanced live experiences for up to 43,000 attendees. On April 20, 2024, Once offered curated interactive activities within and around the venue. These initiatives include funny and comedy interviews with the popular youtuber influencer Noa Dorian and Tiktok influencer Mehdi Florian, among other one-of-a-kind fan engagements.

Paris La Defense Arena, inaugurated in 2017, boasts the world's largest interactive giant screen, spanning 1,400 sqm, equivalent to seven tennis courts. With its dynamic aluminum and glass scales exterior, the Arena provides an immersive backdrop for various events, featuring cutting-edge technology and exceptional acoustics.

Once: Transforming Dating with Mindful Connections

Once is a prominent brand in the online dating industry, known for its unique approach prioritizing mindful connections. Operated by Hong Kong-based company Xeanco, Once has attracted over 15 million users by 2024 across key regions such as the United States, UK, Canada, France, and Australia. Alexandra Beaumont has been leading the brand since 2020. Once's international presence is supported by subsidiaries in the US and Europe, with Dating Group being one of the notable investors involved in the project.

Once stands out for its deliberate approach to dating, offering users a single carefully curated match daily. This unique mechanic prioritizes quality over quantity, fostering a more meaningful and intentional dating experience. The partnership with Paris La Defense Arena aligns with Once's commitment to creating memorable connections in diverse settings.

Once's Presence Across Paris La Defense Arena

Over the next six months, Once will be an integral part of Paris La Defense Arena's major music and sports events, amplifying the overall experience for attendees. The collaboration underscores Once's dedication to enriching the lives of its users beyond the digital realm, creating lasting memories in a variety of cultural and entertainment contexts.

About Paris La Defense Arena

Paris La Defense Arena, located in Nanterre, has been a prominent venue since its opening in 2017. Its world-class facilities, including the largest interactive giant screen and innovative technological features, make it a hub for unforgettable events. The arena, set to host Olympic and Paralympic swimming and water polo events for Paris 2024, has witnessed performances by legendary artists like Paul McCartney, Mylene Farmer, and Pink.

For media inquiries, please contact:

[Katherin Navarro k.navarro-brand@getonce.com

For more information about Once, visit: https://www.getonce.com/ 

For more information about Paris La Defense Arena, visit:

https://www.parisladefense-arena.com/

Contact Info:
Name: Katherin Navarro Brand
Email: Send Email
Organization: Once Dating App
Website: https://www.getonce.com/

Release ID: 89128900

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