-- Amid the wave of deep integration between the entertainment industry and digital finance, Mutual (Miaoqi Arts) is leading the arrival of a new global era of RWA (Real World Asset) tokenization through its forward-looking strategy of “digital assetization of entertainment IPs.”
As the world’s first professional platform dedicated to the digital assetization of entertainment IPs, Mutual—empowered by the dual strategic endorsements of BlackRock and Marvel Studios—has built three core business divisions encompassing film & television content, music & variety shows, and original IP digital ecosystems.
By enabling high-quality content to unlock financial value and allowing digital assets to radiate the vitality of entertainment, Mutual is reshaping the cultural and entertainment value chain for the digital age.
Film & Television Content Division: From viral hits to cinematic classics — building a solid foundation of assets
The Film & Television Content Division serves as the first growth engine of Mutual’s flywheel and the core value foundation of its RWA ecosystem.
At the heart of this division lies a three-tiered development pathway—web dramas —online films — theatrical releases—through which Mutual precisely captures evolving aesthetic trends of the times. Balancing both commercial appeal and artistic value, Mutual has built a full-spectrum content matrix spanning from viral online hits to international cinematic classics.
To date, Mutual has accumulated a copyright reserve of over a thousand web dramas, and through an integrated four-pillar business model—in-house production, co-production, distribution partnership, and RWA financialization—it has established a sustainable profit flywheel:
In-house production revenue: By retaining creative and production control, Mutual directly earns from box office revenue sharing, brand placements, and streaming platform income. With higher gross margins and shorter production cycles, this model forms the most cash-flow-active asset category within the film RWA framework.
Copyright revenue: The film and TV copyrights owned by Mutual not only generate platform licensing fees and long-tail distribution income, but can also be tokenized on-chain as “copyright income rights” under the RWA model—achieving long-term revenue digitalization and transferability.
Co-distribution revenue: Through deep partnerships with leading film groups—including streaming and distribution platforms—Mutual participates in box office and advertising profit-sharing, realizing a dual synergy of content + channel.
Advertising and brand placement revenue: Film RWA also incorporates advertising dividend rights, making brand collaborations more transparent and financialized—thus transforming them into a new category of quantifiable cultural and entertainment assets for the capital market.
Within this ecosystem, Mutual is not only a content producer but also an incubator of entertainment assetization. Every production, through the RWA model, enables its income rights to be tokenized and shared globally—allowing investors worldwide to participate digitally in the growth dividends of the film and entertainment industry.
Major Music & Variety Show Division: Ushering in a new era of music professionalization and assetization
The Major Music & Variety Show Division serves as Mutual’s second growth engine, bridging emotion and capital. Centered around the visionary blueprint of the “Miaoqi Planet · Beidou Project,” Mutual has built a comprehensive ecosystem encompassing music creation, talent discovery, competitions, and commercial operations.
Its flagship initiative, the CSGA Chinese Singer Growth Alliance and Professional League, pioneers China’s first “Music NBA” model—an innovative system operating through provincial collaboration, seasonal structure, and team-based organization. This framework creates a vibrant yet professionalized music ecosystem, where every competition, artist, and performance becomes a quantifiable, traceable, and assetizable content node.
Revenue Streams:
Commercial and Brand Collaboration Revenue: Leveraging the CSGA league’s high visibility, Mutual attracts title sponsorships, advertising partnerships, and cross-industry collaborations, forming a long-term revenue chain. A portion of these brand revenues is distributed to investors via the RWA model.
Ticketing and Venue Revenue: Through a home-and-away system that connects with iconic cultural and tourism resources, ticket sales, derivative events, and city collaborations generate stable cash flows—achieving a win-win synergy between music and local economies.
RWA Dividend Revenue: By tokenizing advertising, ticketing, and brand income on-chain through the RWA model, audiences and investors can hold music variety RWA products, sharing in both popularity growth and financial returns.
Through the power of RWA technology, Mutual is transforming the fan economy into a true shared economy. Fans are no longer mere spectators—they become participants, investors, and co-creators. Every song that resonates and every electrifying live performance can now translate into real asset returns.
By applying financial logic to the music industry, Mutual is redefining its value structure—empowering artists with professional dignity, offering investors steady dividends, and enabling users to achieve a dual win between entertainment and financial gain.
Original IP & Digital Ecosystem Division: Turning creativity into a perpetual engine of value
The Original IP & Digital Ecosystem Division is Mutual’s third core growth engine—a vital bridge connecting cultural creativity with the future content economy. Anchored in the strategic triad of “Content + Creativity + Digitalization,” it establishes a full-chain ecosystem spanning IP incubation, production, and derivative operations. By integrating online content distribution with offline commercial monetization, Mutual has built a multidimensional IP business matrix that fuses artistic value with financial potential, turning creativity into a truly sustainable asset force.
Revenue Streams:
Content Subscription Revenue: Original animations, short dramas, and interactive narratives generate membership and advertising income across multiple platforms, with certain high-traffic IPs further fractionalized via the RWA model to unlock shared earnings.
Physical Derivative Revenue: Around popular IP characters, Mutual launches collectibles, apparel, and creative merchandise such as blind boxes, partnering with top design teams to extend offline consumer experiences into sustainable profit channels.
Digital Derivative Revenue: Leveraging Web3 technology, Mutual introduces on-chain products such as digital collectibles, game skins, and virtual avatars, creating secondary circulation value for IPs. Each derivative’s revenue can be recorded and shared through RWA tokenization.
IP Licensing & Endorsement Revenue: Mature IPs are licensed for brand campaigns, film collaborations, and endorsement partnerships, generating high-frequency cash inflows. These licensing profits also serve as distributable RWA-backed assets.
From IP incubation to derivatives and licensing monetization, Mutual ensures that every creative concept forms a complete profit cycle—making creativity quantifiable, co-creatable, and tradable in value.
Synergistic Resonance of the Three Core Divisions: Building a New Paradigm of Entertainment Assetization
Mutual’s three core divisions—Film & Television Content, Music & Variety Shows, and Original IP & Digital Ecosystem—work in synergy, driving integrated growth and shaping a new paradigm that unites the entertainment industry with the financial system.
The Film & Television Division lays the foundation of high-quality content; the Music & Variety Division ignites audience engagement and community vitality; and the Original IP Division extends asset value and monetization potential. Together, they form a closed-loop ecosystem from content creation to revenue sharing.
Through its RWA mechanism and global strategic expansion, Mutual is advancing with an open, compliant, and win–win approach, making entertainment assets ownable, divisible, and tradable. In doing so, Mutual is propelling the entertainment industry’s transformation—from entertainment consumption to asset creation—empowering the world to share in the dividends of creativity and prosperity.
Contact Info:
Name: PR Team
Email: Send Email
Organization: Mutual
Website: https://www.mutualus.com/en
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