Partnership let VIPs, influencers, celebrities and press visualize themselves wearing ALICE + OLIVIA’s Spring 2027 Collection in real time, signaling a new era of AI-driven personal shopping

ALICE + OLIVIA by Stacey Bendet and Glance launched an AI-powered “See Yourself in the Show” experience at the brand’s Spring 2027 New York Fashion Week presentation. The partnership allowed attendees to see themselves in the new collection as it debuted, offering a more personal and interactive way to experience fashion week.

“Fashion has always been about imagination and possibility, and AI is opening up an entirely new way to bring that creativity to life,” said Stacey Bendet, Founder, CEO and Creative Director of ALICE + OLIVIA. “Partnering with Glance allowed us to blend technology and fashion in a way that feels innovative, immersive, and exciting for the future.”

The activation brought Glance’s AI-powered virtual try-on technology to one of fashion’s biggest industry events, giving ALICE + OLIVIA a new way to engage guests as AI moves fashion discovery beyond static lookbooks and product grids toward experiences built around the individual shopper.

“ALICE + OLIVIA is a visionary brand and one of the first names in fashion to treat a collection debut as something the audience participates in rather than watches passively,” said Naveen Tewari, Founder and CEO of InMobi and Glance. “That sense of immediacy and excitement is at the heart of Glance's AI-enabled agentic commerce experience and is key to how consumers want to discover and shop for fashion today.”

Glance served as the official AI and technology partner for ALICE + OLIVIA during New York Fashion Week. At the presentation, attendees visited the Glance experience to generate images of themselves wearing selected pieces from the Spring 2027 Collection.

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ABOUT GLANCE

Glance is an intelligent shopping agent, redefining the commerce experience. Powered by proprietary agentic intelligence and generative AI, Glance delivers a hyper-personalized consumer experience across mobile and TV — shaping the new era of shopping. Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of global technology company InMobi, and is backed by Mithril Capital, Google and Jio Platforms. To learn more, visit glance.com.

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