Club CELSIUS, set to be the social hub of race weekend in NYC, will bring runners, fans and creators together for a full weekend of events

CELSIUS, the premium lifestyle energy drink brand, is setting the pace for race weekend in NYC with the launch of Club CELSIUS, a 8,900sq ft pop-up in Brooklyn created to give runners, their friends and family, spectators and New Yorkers a place to gather, recharge and celebrate.

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Club CELSIUS New York City Programming Poster

Located at 64 Dobbin Street in Williamsburg, Club CELSIUS will serve as a must-visit destination for the running community from Oct. 30 through Nov. 2. The space brings together running, music and community through a lineup of experiences designed for everyone taking part in race week. From race participants and everyday runners to supporters, spectators and the everyday achievers looking to experience the energy of the city, Club CELSIUS will bring the brand’s LIVE.FIT.GO.™ mantra to life through curated events all weekend long.

Join CELSIUS at Club CELSIUS throughout race weekend for a lineup of runs, recovery moments, live entertainment and race-day celebrations. Guests can RSVP for the free events and view the full programming schedule at https://www.celsius.com/club-celsius-nyc/?utm_source=Business+Wire&utm_medium=PR&utm_campaign=CELSIUS_NYCMarathon_October2026_ConsumerPR&utm_content=Club+CELSIUS.

Club CELSIUS operating hours and featured events:

• Friday, October 30, 6 p.m. – SIDEQUEST Sunset Run: Start race weekend with a run led by DJ duo SIDEQUEST and Love Island alum Corbin Mims, with a special appearance from fitness influencer Steven Kelly, beginning and ending at Club CELSIUS alongside CELSIUS’ signature mobile DJ pedicab.
• Friday, October 30, 8-10 p.m. – CELSIUS x UpDating Mixer: Meet new people and enjoy a social and dating experience with UpDating, the live dating and comedy show. The evening will feature appearances from social media personality Markell Washington and Love Island alum Corbin Mims.
• Saturday, October 31, 10 a.m. – Club CELSIUS Shakeout Run: Get race-ready with a shakeout run beginning and ending at Club CELSIUS, featuring a special appearance from Summer House’s Carl Radke.
• Sunday, November 1, 8 a.m.-2 p.m. – Race Day with Club CELSIUS: Experience race-day at Club CELSIUS, featuring custom flag creation, complimentary CELSIUS and gifting from CHOMPS, David Protein, JOYRIDE, Pop Up Bagels and more.
• Sunday, November 1, 8-10 p.m. – Club CELSIUS Afters: Celebrate after the race with a live DJ performance from Love Island alum Bryce Alakai.
• Monday, November 2, 9 a.m.-2 p.m. – Club CELSIUS x Medal Monday: Return to Club CELSIUS to customize your race medal, test out recovery tools, meet marathoner and Olympic bronze medalist Molly Seidel and choose a complimentary pre-designed flash tattoo from Tiny Zaps to commemorate the weekend.

Club CELSIUS Afters is a 21+ event. All other events are 18+; accompanying minors are not permitted. Space may be limited for select experiences. Visit https://www.celsius.com/club-celsius-nyc/?utm_source=Business+Wire&utm_medium=PR&utm_campaign=CELSIUS_NYCMarathon_October2026_ConsumerPR&utm_content=Club+CELSIUS. to view the full schedule, RSVP and plan your Club CELSIUS experience.

ABOUT THE GUESTS

SIDEQUEST: SIDEQUEST is a high-energy DJ duo made up of Cale Saurage and Hootie Hurley, known for their viral social content, energetic live sets and genre-blending sound that brings together house, bass and club music.

Steven Kelly: Steven Kelly is a fitness content creator, model and digital personality known for sharing workout, wellness and lifestyle content.

UpDating: UpDating is the popular original live dating comedy show, where singles go on a blindfolded first date in front of a live audience to find their perfect match. Hosted by comedian-producers Brandon Berman and Harrison Forman, the show combines standup comedy, reality TV, and audience participation to create a one-of-a-kind experience. UpDating has toured more than 150 cities across 7 countries and generated over 6 billion views across social media.

Markell Washington: Markell Washington is a social media personality and TikTok creator known for energetic dance, comedy and pop-culture content. He has built a large following on social media and has appeared in House of Creators and other creator-focused entertainment projects.

Corbin Mims: Corbin Mims is a Miami-based entrepreneur, fitness and mindset content creator, and reality-TV personality. He appeared as a bombshell on Season 8 of Love Island USA in 2026.

Carl Radke: Carl Radke is an entrepreneur, podcaster, author, and mental health advocate. He is the host of More Life with Carl Radke, a new weekly podcast exploring recovery, personal growth, and the pursuit of a more intentional life. He is also the co-founder of Soft Bar + Café, an alcohol-free social space in Brooklyn focused on mindful consumption and community.

Molly Siedel: Molly Seidel is an Olympic bronze medalist and four-time NCAA champion known for her grit, authenticity and standout performances in distance running. She made history with a bronze-medal finish in the 2020 Tokyo Olympic Marathon and remains one of the most recognizable American athletes in the sport.

Bryce Alakai: Bryce Alakai is a Los Angeles-based DJ, producer, model, and reality-TV personality. He won Season 8 of Love Island USA in 2026 and is known for his electronic music and high-energy DJ sets.

About CELSIUS

CELSIUS is a premium functional beverage brand born in fitness and designed to power active lifestyles. Driven by its LIVE. FIT. GO.™ mantra, CELSIUS provides zero-sugar energy for people on the move – from athletes to everyday achievers. Third-party trademarks are the property of their respective owners.

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Join CELSIUS at Club CELSIUS throughout race weekend for a lineup of runs, recovery moments, live entertainment and race-day celebrations.